Waterford parents issued with warning over disturbing Momo challenge targeting kids

Saul Bowman
February 28, 2019

According to Hull Live, a school has now taken to Twitter to warn parents that the challenge was infiltrating programmes such a Peppa Pig and Kids YouTube.

How to keep your kids safe from "The Momo Challenge". It is important to reassure your child that Momo is not a real person and can not harm them.

But Haslingden Primary School in Rossendale, near Blackburn, has posted a warning to parents on its Facebook page.

These messages allegedly encourage them to take part in unsafe activities that include threatening others and inflicting self-harm, even possibly killing themselves.

Dozens of stories have been shared online, inciting fear among parents: Tales of Momo telling children to put knives to their necks, to turn on the gas, or to take tablets.

There have been numerous reports on social media of people from across Northern Ireland seeing the character pop up while their children played a game or watched a video.

YouTube issued the following statement to CBS News regarding the challenge: "Our Community Guidelines prohibit harmful and risky challenges, including promoting the Momo challenge, and we remove this content quickly when flagged to us".

A month before that, a 12-year-old girl was found dead in her backyard near Buenos Aires in Argentina, with authorities at the time also investigating potential links to the game.

Parents must act if they hear the above video playing through their children's electronic devices.


"These video clips are appearing on many social media sites and YouTube (including Kids YouTube)".

The avatar used by Momo is an image of a terrifying woman's face with large, bulging eyes and stretched smile.

"She said she was watching one of her game videos on YouTube and she said that Momo appeared along with other characters like Slenderman".

"These videos show children how to go on Google and get mobile numbers, and text people on Whatsapp".

We millions of videos available for viewing, the impact on kids could be in the hundred's of thousands.

This week, schools in the United Kingdom sent out warnings on their websites and social media accounts saying they have been contacted by hundreds of concerned parents.

A YouTube spokesperson told CBS on February 26: "Our Community Guidelines prohibit harmful and risky challenges, including promoting the Momo challenge, and we remove this content quickly when flagged to us".

No one knows exactly where Momo originated, or who is behind the disturbing trend, though it was linked to at least seven phone numbers beginning with codes from Japan and multiple countries across Latin America.

"A "curse contact" sends a number and tells you to contact them on Whatsapp", the statement said.

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