Spotify launches in the country with several India-exclusive features

Oscar Cross
February 28, 2019

"As Spotify grows, our goal is to bring millions of artists and billions of fans together from every country and background", said Daniel Ek, Spotify founder and CEO.

The company said it will allow payment options for monthly or yearly subscriptions that can be paid through PayTM, credit or debit cards.

As of the end of 2018, Spotify reported 207 million total users, including 96 million Spotify Premium subscribers, across 79 markets.

Spotify began rolling out its app in India on Tuesday, and the company announced Wednesday morning local time that it was available on Apple's App Store for iOS and Google Play store for Android devices.

Spotify, the world's largest music streaming service, has launched its operations in India with the hopes of tapping into the increasing number of online users in India who are expected to speed up their spending on digital content in the coming years.

It's official, Spotify is now available in India!

"The first is to convert users who consume pirated music; they can access music through our free tier which also gives artists the opportunity to earn from their work", Batra said in an emailed statement. A week-long premium subscription by Spotify has been priced at Rs 39 and annual subscription at Rs 1,189.

Spotify has introduced a freemium model, which basically ad-supported and one can't download the songs. In addition to this, smartphone brands have tie-ups with apps like Gaana and Hungama for free subscription to their services. It can be used to play music in the auto, on TV, voice and Wi-Fi speaker along with integrations with Google Maps, Tinder and Instagram, among others. Spotify has partnered with SheerID for student verification. Spotify was unable to reach a direct licensing deal with WMG for India and is for now relying on statutory licensing for the use of music from Warner's catalog. The cheapest service however, is Amazon Music, which comes as a package with Amazon Prime subscription of Rs 1000 per year. Additionally, the company recently faced an issue with Warner Music, which disallows the company from bringing music by artists like Katy Perry, Led Zepelling the country. In other countries, including the US, only Spotify Premium members have the mobile on-demand feature. The monthly plan starts from Rs 119 per month on a recurring basis.

This news might not please everyone of course - the company's launch arrives after the Bombay High Court in Mumbai denied an emergency injunction request by Warner Music Group which could have prevented it from launching there.

These movies feature many a catchy song, and Spotify is reflecting this by including these songs in its library, as well as letting users search for and follow specific actors.

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