Amazon Enjoys Best Ever Holiday Season

Ann Santiago
December 29, 2018

The biggest hits? Echo Dot, Fire TV Stick 4K with all-new Alexa Voice Remote and Echo. "We are thrilled that in the USA alone, more than one billion items shipped for free this holiday with Prime". The last Prime Now delivery on Christmas Eve was made at 11:30pm in Berkeley, California.

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Amazon said that tens of millions of people around the world began Prime free trials or paid memberships over the Christmas period.

Customers also used Alexa to help them create cocktails. Because a Prime membership allows members to order items at a discount, receive free shipping, and get it delivered in time for the holiday, this allows theirsales season to last longer than just about any other online shopping service. Sales of products aimed at kids also broke records - with customers purchasing more Echo Dot Kids Edition and Fire Kids Edition tablets than ever before.

Ring and Blink were top selling home security devices. UPS said it expected to convey more than 31 million bundles every day this Christmas season, and envisions the pinnacle season aggregate of around 800 million bundles - a 5 percent expansion contrasted and a year ago's count.

Image credit 9to5Mac
Image credit 9to5Mac

But popularity can come with a price, as many consumers saw in Europe over Christmas Day when a surge in voice requests undoubtedly caused by consumers plugging in newly acquired smart speakers, caused Alexa to crash.

Notwithstanding its shrewd speakers and different gadgets, other best merchants included L.O.L Surprise! Even better, the entire smart home segment did well in Amazon's stores, with Amazon's own devices breaking records and other devices being some of the most popular items bought from the e-commerce giant.

It wasnt all about the profit though. In the month of October, Amazon's revenue and profit forecasts for the holiday quarter fell short of analyst estimates, as investors anxious about the Amazon increases the pace of spending as well.

Some Alexa device owners who thought the app called "Setup for Amazon Alexa" was legit even left reviews to express their frustration over the "instability" and "complicated setup" of the app.


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