Google follows Apple with free 4K movie upgrades for customers

Oscar Cross
October 26, 2018

The firm also said that it's dropping the prices on most of the 4K movies that are available. Unfortunately I haven't bought any 4K content to go back and check the standard pricing for an exact match, however I do seem to recall most UHD movies topped out at around $29.99 and they seem to be topping out at $24.99 today.

The company will no longer charge extra for 4K content.

If you already own a bunch of movies on Google Play Movies & TV, Google will now give you free access to 4K versions of those movies as they become available for free.

ALSO READ: Amazon unveils Fire TV Stick 4K with Alexa Voice Remote, Dolby Vision, and HDR10+. If you like to watch movies at higher resolutions and have a 4K capable display then this is something that you should take advantage of.

We think watching in 4K should be a no brainer, so we're continuously working to make that a reality.

So did 4K film purchases from online video services. Google chose to upgrade your movies to 4K for free, the only prerequisite being that a 4K version of the movie exist for streaming.

That includes movies bought on HD or SD, wherever a 4K version is available. Anything you purchase from now on won't be upgraded. Starting today, it has reduced the price of many 4K titles below $20. You're still going to have to re-buy those old Marvel movies for the increased resolution. So buying an SD or HD movie now won't get you the 4K version.

Google will keep on partnering with TV makers like Samsung, Vizio, LG and Sony in order to keep the app updated and bring better experiences to the bigger screens.

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