OnePlus CEO Explains Why His Company Is Making a TV

Oscar Cross
September 18, 2018

The decision has been made and OnePlus will definitely be making the OnePlus TV but it is unclear if the TV will run Android TV or not (you would expect it if you wanted to connect the smartphone seamlessly to it).

"We want to bring the home environment to the next level of intelligent connectivity", wrote OnePlus CEO Pete Lau in a forum post. However, OnePlus is aiming to improve your home by working on the OnePlus TV.

Lau calls back at the time where the OnePlus community was instrumental in the development of OnePlus One to emphasize that the community will shape the OnePlus TV.

As far as teasers go, this one is probably the least-revealing ever.

"As with smartphones, OnePlus is constantly listening, welcoming feedback and suggestions for what should be included in its new Smart TV", the company said in a statement.

Controversially, Lau wants the OnePlus TV to openly house a camera, despite public issues surrounding companies like Vizio caught spying on users.

While he didn't reveal many details, Lau said he wanted the TV to include an AI assistant.

Right now, OnePlus is best-known for its low-priced, high-powered smartphones - at $530, its current-model OnePlus 6 is half the cost of an Apple iPhone X, but nearly as powerful. OnePlus is calling the upcoming device, the OnePlus TV and it's designing it to provide a seamless connection with your (OnePlus) smartphone. In a world where artificial intelligence (AI)-powered assistants and smart speakers are increasingly common, Lau believes that connected TVs can feel a little stale in terms of their potential.

But the company has today announced plans to make its first television, which could be due out at some point next year. The TV will share the design we have earlier seen on the OnePlus devices like OnePlus 5T and OnePlus 6.

OnePlus who is known for its smartphones will foray into the TV market with the goal to create the “Smart TV of the future”. This suggests that OnePlus TV could be the start of the brand's product diversification strategy.

Now that OnePlush has established itself as an important player in the smartphone industry, they are setting sights on another category of tech: TVs. Ahead of the launch, the company has confirmed that the OnePlus 6T will come with Oppo F9 Pro and Vivo V11 Pro like in-display fingerprint sensor.

Mr. Lau stated that OnePlus will solicit ideas from the community on what features and functionality it wants from a TV.

5G and AI are no longer buzzwords, but trends, which the company is taking seriously.

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