IPhone XR: Apple unveils iPhone XR starting at £749

Kelley Robertson
September 13, 2018

Fall is a time for cozy sweaters, pumpkin spice lattes, and new iPhones.

"No other chip in the world would allow us to do this", said Apple's Kaiann Drance, on stage at the Steve Jobs Theater at Apple Park, the company's new "spaceship" campus.

The iPhone XR starts at $749 for 64GB of storage; the iPhone XS at $999; and the iPhone XS Max at $1099.

During the launch event, Apple's Phil Schiller said the new phones are 'incredible'.

Instead of a dual camera, the iPhone XR features a single 12-megapixel f/1.8 wide-angle lens.

On the surface the camera specs appear the same as last year's model, but Apple reckons its new Smart HDR tech, ability to control the depth of field on portraits and faster sensors will have you shooting better photos than ever before.

The iPhone Xr is also splash and water resistant, with a rating of IP67, and will also come in six new finishes: white, black, blue, yellow, coral and the exclusive (PRODUCT) RED edition, which helps raise awareness and inspire action to fight HIV/AIDS.

So is there no Home button on the iPhone XR?

And to make it all more exciting, Apple also introduced the iPhone XS Max.

The XR has the same chip as the iPhone Xs and the front camera is also the same.

The removal of the 6S duo is no surprise, as Apple likes to keep a three-generation range available, and with the arrival of the new iPhone trio means they're surplus to requirements below the iPhone 7 and iPhone 8 offerings. The iPhone 8 starts at $599. The iPhone Xs and Xs Max double that, with a 512GB model for those who want to pay a few hundred dollars extra.

You will be able to pre-order the handset from 19 October, with shipping a week later. And of course, it will run the same iOS 12 software. And the upgrades to Apple's already impressive lineup of sensors should enable sharper photos and more immersive videos; the improved Apple Watch now has FDA-approved sensors that could prove to be life-savers. While the new Watch models are thinner, Apple says they also have larger screens, providing displays that are over 30 percent larger than those of the Series 3.

The dial on the side, called the digital crown, now has haptic feedback to feel vibrations. Previously, third-party apps offered adjustable background blur, but Apple putting it right in the gallery editing options is going to make it a mainstream feature. He said this was the first ECG product "offered over the counter directly to consumers" and said that Apple "received clearance from the FDA" for medical use.

Apple is launching a recycling program called GiveBack.

New Mac Minis or Mac Pros - both devices are so out of date at this point they are laughable.

Basically, after one of its launch events, Apple updates its streaming page to add a rundown of what it announced during the event.

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