New iPhones aim for momentum in sputtering market

Kelley Robertson
September 11, 2018

He also rightly states that the focus of Apple's Gather Around event will be the iPhone; it's the time of year the lineup receives an upgrade after all. The first is the nomenclature.

Apple is set to unveil its new iPhones at an event on 12 September 2018.

Last year, Apple previewed a charging mat called AirPower, but never mentioned it again.

Apple is reportedly trying to limit the availability of the new iPhone Xr to estimate the demand for the more premium versions. The Apple Watch Series 4 is expected to come with an edge-to-edge display with bigger screen size. The slide also lists the Chinese prices for the phones, which 9to5Mac extrapolates to $699 for the iPhone XC, $900 for the iPhone XS, and $1000 for the iPhone XS Plus.

Previous events like this have been all over the place in terms of timing and agenda, but for reference the iPhone 2017 launch, also on September 12, lasted close to two hours (and the iPhone X was unveiled in the second hour).so settle down.

Three days from now, the world - especially Apple die-hards - will be treated to the next batch of iPhones.

This has been the mystery that's been stumping us for months: what new phones will Apple actually bring out at the Steve Jobs theater?


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As Ars Technica suggests, it seems exceedingly likely that the event hosted by the tech titan on September 12 will focus nearly exclusively on the iPhone and Apple Watch consumer categories and all of the product lines contained within. This year may be the same, though we haven't heard much about the smaller model.

The "s" cycle would make more sense, since Apple has done it every other year, until the transition between the iPhone 7 and 8. Usually, Apple comes up with only one availability date for worldwide.

"Apple doesn't have to prove anything, other than that they are willing to segment the market more", he said, while pointing out that the company will likely be "offering a wider array of choices".

The event may also include Apple Watch internet-connected wrist wear getting its first significant redesign since it debuted three years ago.

Bloomberg reported at the time that the iPad could be released in 2018.

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