College ditches Nike athletic gear following company's Kaepernick deal

Oscar Cross
September 8, 2018

Talk of Nike Inc. sales taking a hit from the company's decision to put ex-NFL player Colin Kaepernick at the center of its latest "Just Do It" campaign is looking overblown, based on data from a Silicon Valley digital commerce research company. Woods wasn't asked about Kaepernick kneeling during the National Anthem to protest racial discrimination, and his opinion on the ad was all that he offered.

News of Kaepernick's involvement in the polarizing campaign, which celebrates the 30th anniversary of "Just Do It", first broke on September 3.

"But I think it's a bad message that they're sending and the goal of them doing it, maybe there's a reason for them doing it", Trump offered The Daily Caller in passing.

Tiger Woods endorsed Nike's latest "Just Do It" ad narrated by Colin Kaepernick with a message almost as succinct.

While the motto of the ad is "Don't ask if your dreams are insane, ask if they're insane enough" - many have honed into the one that tells Kaepernick's story: "Believe in something, even if it means losing everything". "Even if it means sacrificing everything", over a photo of trooper Tyler Edenhofer, who was killed in July after a struggle with a suspect. For every person who filmed themselves cutting up a pair of Nike socks that they already purchased, a free ad featuring the Nike logo was created.

Kaepernick, who has filed a grievance against the National Football League accusing team owners of colluding to keep him off any roster, also spoke to a crowd gathered for the event several hours before the commercial's TV premiere. I honor our national anthem and most of the people in this country feel the same way'.

The president simply fired off one tweet saying "What was Nike thinking?". Kyle said of Kaepernick.

The National Association of Police Organizations also called for a boycott of Nike over its support for the former Super Bowl participant, who has emphasized his opposition to police brutality, and the National Fraternal Order of Police condemned the campaign. The social-media echo chamber of fury and snarky Nike memes.

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