Colin Kaepernick's Nike ad prompts strong reactions on social media

Oscar Cross
September 5, 2018

The former National Football League quarterback posted a black-and-white close-up of himself on Instagram and Twitter on Monday featuring the Nike logo and "Just do it" slogan along with the quote, "Believe in something".

The former San Francisco 49ers QB's face is featured on a black and white photo accompanied by the words, "Believe in something, even if it means sacrificing everything".

Kaepernick's protests of racial injustice launched a movement across the NFL.

Kaepernick has faced hostility from NFL fans and alleged blacklisting by the league's team owners since August 2016, when he declined to stand during the national anthem before a preseason game, to protest racism and police violence. He has since become an ardent supporter of racial injustice and the treatment of people of color by police authorities.

People upset with the move have started setting fire to their sneakers and sportswear to protest Nike using Kaepernick to promote the 30th anniversary of its "Just Do It" advertising campaign.

Nike's decision to feature Kaepernick in its campaign drew a mixed reaction on social media, with some commentators lauding the apparel brand's decision and others calling for a boycott. Others cut the swooshes out of socks and clothing.


But the campaign has angered some Americans, who have responded by posting videos and images of themselves burning Nike merchandise in protest. They pay a lot of rent, ' Trump told the conservative-leaning publication.

Multiple people shopping at Nike on Newbury Street and in Dorchester following the announcement said it either makes them support Nike more, or that the decision doesn't affect their spending whatsoever.

Williams, who advanced to the US Open semifinals on Tuesday, discussed Kaepernick and Nike. A free agent, he has not been signed since the conclusion of the 2016 season.

Last week an arbitrator rejected the NFL's request to dismiss Kaepernick's collusion grievance against the league.

"I think it's a bad message", Trump told Vince Coglianese and Saagar Enjeti of The Daily Caller. Nike also will create an apparel line for Kaepernick and contribute to his Know Your Rights charity.

Other reports by

Discuss This Article

FOLLOW OUR NEWSPAPER