Kaepernick has new deal with Nike though he's not in NFL

Arnold Nichols
September 4, 2018

Top Nike athletes, including LeBron James and Serena Williams, have publicly backed Kaepernick and his right to protest.

Mr. Kaepernick, the former quarterback for the San Francisco 49ers, revealed his role in the campaign in a tweet on Monday that was subsequently retweeted by Nike's corporate Twitter account.

Others who support Kaepernick will gladly shift their dollars to Nike for its support of the former San Francisco 49ers quarterback, who is viewed as a hero to many for standing up for social issues even if it meant the National Football League ultimately would freeze him out. The protests during the national anthem, started by Kaepernick, embraced by other players throughout the league and criticised repeatedly by President Trump, have been a divisive issue for the league, players and fans.

Players responded by protesting en masse.

Nike revealed, through ESPN's Darren Rovell, that it is making Colin Kaepernick the face of its "Just Do It" 30th anniversary ad campaign.

In 2016 Kaepernick refused to stand for the anthem in protest at police violence against African-Americans. Considering Kaepernick is suing NFL owners for allegedly colluding to keep him out of the game, the new ad can be seen as a subtle, yet powerful jab to the league.

The message here is fairly obvious: Kaepernick believed in a cause and it resulted in his sacrificing his livelihood for that belief.

Nike is turning to Colin Kaepernick for the 30th anniversary of its "Just do it" ad campaign.

Mr Trump described players like Kaepernick who knelt for the anthem as "sons of b******" who should be fired.

The start 2018 National Football League season is only days away with veteran quarterback Colin Kaepernick still without a job. "Time to throw away all my Nike crap", wrote @SportDuh 17.

Nike has in recent months been under scrutiny for its culture and accusations that women are not adequately represented in its leadership ranks.

Nike, which has said it opposes discrimination and is committed to diversity and inclusion, previously announced "unconscious bias training" for its managers and a review of its human-resources systems.

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