Amazon Prime Day: The best deals on bluetooth and wireless speakers

Ann Santiago
July 21, 2018

The e-commerce giant's website experienced outages in the USA, with thousands of reports of problems flooding into Downdetector, a site that tracks service interruptions and outages. The error page included a "Sorry, something went wrong" message along with a photo featuring one of the dogs of Amazon.

There's 3 months of KindleUnlimited for $0.99, 3 free audiobooks from Audible and free games each day in the run up to July 16 and beyond from Twitch Prime. Search results show empty lists despite stating that there are hundreds of results for the search query. Hopefully, the website will be able to recover quickly so customers can enjoy the deals without frustration.

As is often the case when it comes to gaming deals, Nintendo fans don't have it quite as good as PS4 and Xbox One owners, but we can still find some good deals if we poke around.

In addition to the revenue made on the day itself, it's a marketing opportunity for Amazon, which is always trying to sign up new Prime Members. GBH Insights estimated Amazon Prime Day sales at $3.6 billion, while RBC Capital's Mark Mahaney estimated a haul of about $2 billion. This year Prime Day 2018 kicks off at noon Pacific Time (3pm ET) on Monday, July 16. It says customers bought more pencils, pens, notebooks, glue sticks, lunch boxes and backpacks on Prime Day last year than any other day of the year. By its reckoning, Prime Day sparked far more desktop display ad impressions than it did previous year, including 566.3 million non-house ads, and 1.67 billion house ad impressions.

Prime Day, created by Amazon in 2015 for its 20th anniversary, has inspired other companies like Wayfair to invent their own shopping holidays. As its name indicates, most Prime Day deals are only available to Amazon Prime members. Four new countries will be part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore.

"We had a ruff start", Amazon said.

At Amazon India, smartphone sales increased five times compared with the sales on a typical day, while that of large appliances jumped nine times and fashion products rose two times, the company said in a statement.

"Prime Day 2018 has exceeded our expectations - sales are up more than 400 percent over a typical day".

Despite the litany of issues, Amazon said Tuesday that sales in the first 10 hours grew at a faster pace than during the same period of 2017's event.

The sale is only available to Amazon Prime members however, which costs £79 a year, and customers are advised to download the Amazon Prime app to make browsing the sale easier.

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