Amazon Prime Day Deals 2018

Oscar Cross
July 18, 2018

At the time of writing, Amazon's website issues had lasted almost an hour.

As of Monday afternoon, there were 4,670 social media posts about the Prime Day crash.

Amazon has tweaked this year's Prime Day in a number of different ways from previous years.

Reps from Amazon did not immediately respond to requests to comment.

Prime members can shop for deals online, via the Amazon App, or in person at Whole Foods Market, Amazon Books, Amazon pop-up locations, and Treasure Truck. It also said that thousands of SMBs generated more than $50,000 each during last year's sales event.

Shoppers, meanwhile, have lots of sales to choose from as other retailers offer promotions to try to take a share of the spending.


But Prime Day should be thought of for what it really is: a huge marketing event to push Amazon's own products and offer them at prices so cheap it's hard to not pick some of them up. Online furniture seller Wayfair introduced Way Day in April, becoming its biggest revenue day ever. According to the landing page, the Prime Day Sale will also bring huge discounts on the products from the categories like clothing, smart devices, home appliances, interiors and much more.

But Amazon said its workers were paid fairly, with permanent staff earning €12.22 (£10.81) an hour or more after two years. To keep with Amazon's prime day sale, Flipkart is also scheduled to host a sale starting from today onwards till July 19.

Amazon's Prime Day "presents a tremendous opportunity for other retailers if they know how to take advantage of it", said David Bassuk, global co-head of the retail practice at consultant AlixPartners. "They've got the Amazon Echos and the Dots and the little Amazon tablets in there".

Amazon rarely has trouble handling high traffic volumes and its security is unlikely to be breached by a hacker, he said.

BACK TO SCHOOL: The company is making a big push in school supplies.

Thanks to Prime Day, the Bose QuietComfort 25 Wired headphones for Apple devices are available for $125, down from its original $299 price tag. The Prime Day sale lasts for 36 hours this year with deals coming to an end at midnight on Tuesday.

Other reports by

Discuss This Article

FOLLOW OUR NEWSPAPER