Burgers!? Twitter has a big beef over IHOb's concept change

Kelley Robertson
June 13, 2018

Its bio was changed to "Burgers so burgerin' good, we changed our name to IHOb".

IHOP DIN created quite a stir last week when it told Twitter TWTR users that it would be changing the last letter of its acronym from a "P" to a "b", teasing major changes for the brand.

IHOP started in Toluca Lake in 1958 as the International House of Pancakes.

Well, the time is finally here and pancake enthusiasts may be surprised to find out that the "b" will actually stand for burger.

Will the new (and temporary) name change boost IHOP, er, IHOb's bottom line?


Some are calling it an "epic fail", saying it's the least likely reason to go to a restaurant known for its pancakes.

"I just love IHOP for its breakfast", said customer Doreen Sharir at a half- full eatery on East 14th Street early Monday afternoon.

The fast-food chain Wendy's has become notorious for its sassy social media presence in the past year, with tweets targeting both McDonald's and Burger King. In addition to possibly starting a feud with Wendy's, IHOb got flak from Netflix, Waffle House, Red Robin and more. It then made a seriously introspective observation: "what is a burger if not a meat pancake between two other pancakes".

"Burgers are a quintessential, American menu item so it makes ideal sense that IHOP. would go over the top to create a delicious line-up of quality burgers", said Nevielle Panthaky, the chain's culinary chief. Its most recent notable exchange was with WWE wrestler Braun Strowman, who called them out for not having its grilled chicken sandwich readily available upon his past visits.

While some people may be upset about the name change itself, it's safe to say most of us are just enjoying the Internet's reaction to it. The name change, though, is meant to help the franchise connect with more people.

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