Australia to vote for North America to host the 2026 World Cup

Arnold Nichols
June 13, 2018

The 2018 FIFA World Cup gets under way on Thursday as hosts Russian Federation take on Saudi Arabia at Moscow's Luzhniki Stadium.

The 2018 World Cup is set to begin this week, with 32 nations meeting in Russian Federation to play for the biggest prize in worldwide soccer.

Where is it taking place, how many teams are playing and how does the tournament work?

Following the decision of world football body, FIFA, to overhaul its monthly ranking system to make standing more fair and logical, the Super Eagles and many other nations that have won matches against stronger nations are in position to profit in the new order.

Talks on exploring a 48-team World Cup in 2022 have been taken off the agenda at FIFA's annual congress.

Subsequently, the channel has also added Tamil and Telugu language feeds to allow football fans to watch the tournament in the language of their choice.


"Sport can be a very effective way of boosting wider awareness of a country and its brand strategy and offer", said Malcolm Allen, president of Bloom Consulting.

World Cup 2018 stats: Which squads have the most and fewest caps on average?

According to Bryn Anderson, COO of brand measurement firm Brand Finance, there will be "global interest" in the fact that Saudi Arabia is competing at such a high level.

Jose Mourinho has predicted England will be knocked out of the World Cup by Brazil in the quarter-finals. "Even if they don't get past the first group, it will still have a positive impact on their brand".

Success for the hosts at a World Cup often makes for the good of the tournament as a whole, and the opener is arguably a must-win for Russian Federation if they are to get out of a group that also includes Egypt and Uruguay. India was scheduled to start their campaign in the 1950 World Cup on June 25 against Paraguay and their league fixtures would have finished by July 3. He made his debut in the Argentinian league in 2007 and officiated his first worldwide match in 2010.

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