Google makes privacy policy clearer than ever to comply with European Union law

Saul Bowman
May 12, 2018

Google is to make it easier for users to understand what data it collects on them and why ahead of European Union regulators implementing the new General Data Protection Regulation (GDPR) on 25 May.

If you visit Google's privacy policy page, you'll notice it is simple, colorful, and filled with many helpful videos.

Google isn't changing any of its policies with this update; it's just explaining them better.

Google explains that: "We're updating our current Privacy Policy to make it easier to understand what information we collect, and why we collect it". The privacy policy is also now easier to navigate, and includes more in-depth and clear explanations of practices, according to the post.

"My Account", the central hub that brings together all the different ways users could review Google security, privacy and ad settings, has been improved. Google ensures the data portability with a data export feature.

Even among those consumers that don't like marketing at all, 40 per cent would share their data with companies to make sure they're not getting irrelevant offers. They can also view or delete data from the My Activity section and manage or mute the ads they see on Google, on websites and in apps using the recently upgraded "Ads Settings" tool and "Mute This Ad" control.

Additionally, Google said that it is making it easier to port your Google data to other services, for example to transfer photos from Google Photos to other online photo repositories. We already ask publishers to get consent from their users for the use of our ad tech on their sites and apps under existing legislation, but we've now updated that requirement in line with GDPR guidance. The company updated its data processing terms for G Suite and Google Cloud Platform for those customers. To support this, Google launched the Data Transfer Project on GitHub, which offers early-stage open source code that will soon be available for any developer to use.

These changes come at a time where awareness on privacy issues are higher than usual with scandals such as the Cambridge Analytica data breach affecting Facebook users worldwide.

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