Best Buy becomes an Amazon seller for the first time ever

Ann Santiago
April 19, 2018

As a first step in the partnership, Best Buy will launch more than ten 4K and HD Fire TV Edition models from Insignia and Toshiba, beginning this summer.

Amazon.com (amzn) has lined up a major partner to help it sell televisions that run on its new Fire TV operating system: one-time bitter rival Best Buy (bby).

Best Buy said it plans only to sell the Fire TV models on Amazon's site, and no other products. Searching for content on streaming apps such as Netflix, Prime Video, Hulu, YouTube, and others alleviates the task of entering in phrases character by character with an on screen keyboard. Amazon will also be able to use Best Buy to expand the retail outlets for its Kindle tablets and Echo home voice assistant speakers. In addition, the TVs will be sold via the Amazon Marketplace with Best Buy as the third-party seller.

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level."
"These Fire Edition smart TVs by Insignia and Toshiba deliver attractive visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa".


That "incredible user experience" that Fire TV Edition delivers, as Joly referenced, includes the ability to use one's voice to shop right from their couch. "ORCRP001825-topic.html" class="local_link" >Best Buy, the latest attempt by the online retailer to get its burgeoning suite of tech products out where people can see and touch them.

The newly designed TVs will come with a built-in Fire TV interface.

Amazon and Best Buy were once mortal enemies. "In fact, Amazon was more expensive on 13% to 14% of those similar items". And Best Buy, which operates 1, o00 stores, will showcase TVs running on the Fire system at those locations and on its website.

Best Buy will be the exclusive retailer selling the TVs as part of a multiyear agreement that deepens the relationship between the two companies. Retail availability will extend to Canada "later this year".

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