Facebook confirms it can track you even if you delete your account

Kelley Robertson
April 17, 2018

The platform has admitted that applications and websites that use Facebook services-such as embedded "like" or "share" buttons, login pages, analytics or advertising-are not able to distingish if the user actually has a Facebook account.

In Kenya, NASA leader Raila Odinga, who lost to President Uhuru Kenyatta has vowed to sue Cambridge Analytica and Facebook for running "devilish" propaganda against him during the last general elections. Alphabet's (goog) cloud-based Google Photos service uses similar technology and Google faces a lawsuit in Chicago like the one against Facebook in San Francisco federal court.

Most of the political ads about divisive issues that ran on Facebook Inc before the 2016 USA presidential election were sponsored by "suspicious groups" with no publicly available information about them, according to a study released on Monday and based on a database of five million ads on Facebook.

At the end of a critical week for Facebook, one that included more than 10 hours of testimony on Capitol Hill by CEO Mark Zuckerberg about issues such as user privacy and data security, the company disclosed what it spent on a different kind of security: Its CEO's. Baser said when you use those websites or apps, Facebook collects data to show relevant ads, make other sites more social and "help" them "better understand how people use their services".

The story is a little different for Facebook users who access other apps and websites when they aren't logged into the social network.

Calls for Facebook users to delete their account have intensified over recent weeks, but the company's admission suggests that ditching the social network altogether won't keep you out of Mark Zuckerberg and co's line of sight. "When we get a request to show an Audience Network ad, we need to know where to send it and the browser and operating system a person is using", the blog post continues. This, it added, improves the accuracy of information on Facebook and reduce misinformation. Suppose, for example, if Facebook didn't collect your location then it would display the content in some random language, say Serbian or any Nordic language which you might not know.

When does Facebook get data about people from other websites and apps? However, he never explained what these reasons are, nor did he explain what Facebook is doing with the information it gathers, aside from using it for security purposes.

Facebook claims that many websites and apps use its services to make its content and ads more "engaging".

The Facebook ad feature, named "Loyalty Prediction", is part of a collection of capabilities that is powered by a machine learning tool known as FBLearner Flow. If someone tries to log into your account using an IP address from a different country, we might ask some questions to verify it's you. We don't sell people's data.

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