Google Shutting Down its URL-Shortening Service

Kelley Robertson
April 2, 2018

April 13, 2018: Any user who never created a short link before using goo.gl and anonymous users won't be able to create links anymore.

Google launched goo.gl back in 2009 when URL shortening services such as TinyURL or Bit.ly were all the rage thanks to the rise of Twitter, messaging applications and services that limited the characters that users could type and to improve the sharing of links.

Google today announced in a blog post that the company is closing it Goo.gl URL shortner next year in favor of Firebase Dynamic Links.

Aside using FDL, Google recommends other popular url shortener services like Bitly and Ow.ly as alternatives. Starting April 13, 2018, FDLs, which are essentially smart URLs will replace Google's goo.gl.


Publishers, brand marketers and non-developers who have been using Google short URL service for various purposes need to save the related data immediately. In March 2019 will cease to already established links, however, they will continue to work for all users.

While this could be upsetting, it really isn't that big of a deal to the numerous other URL shorteners that are available. "As we look towards the future, we're excited about the possibilities of Firebase Dynamic Links, particularly when it comes to dynamic platform detection and links that survive the app installation process", Hermanto stated. However, users can export their link information from the goo.gl console.

As for developers, FDL short links will automatically detect the user's platform and send the user to either the web or your app, whichever is appropriate. In the meantime the service will continue to operate and users can still create short links until the 30th of March, 2019.

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