Subscribe With Google Offers New Monetization Options

Kelley Robertson
March 21, 2018

Under the Google News Initiative, the company said it would be rolling out new features to help boost publishers' subscription numbers and provide them with better tools to analyse and understand their readership.

To fund these efforts, Google says it's dedicating $300 million over the next three years.

This is why Google has recently announced the Google News Initiative, an effort to improve the quality of journalism which in turn will hopefully cut down on fake news. "It's becoming increasingly hard to distinguish what's true (and not true) online", Google said in a blog post today.

We need to do more.

"Platforms like Search and YouTube depend on a healthy ecosystem of publishers producing great digital content", Philipp Schindler, chief business officer at Google, wrote in a post.

Also of note: The Shorenstein Center here at Harvard is building out a Disinformation Lab, modeled after some of the work First Draft News has done in the United Kingdom and France around collaborative, country-wide fact-checking for elections. So we've trained our systems to recognize these events and adjust our signals toward more authoritative content.

Google has introduced Shopping Actions, a new initiative that's meant to help retailers make transactions across channels, creating an easy shopping experience for consumers and, in turn, driving sales, according to a company blog post.

Subscribe with Google is a new way to subscribe to news sites that makes it easier for readers to access their favorite paid content in on convenient place.

From today, Google Assistant can now tell you all the latest news, scores, match results, game times and ladders from your favourite footy codes including the AFL, NRL and Rugby Union - sorry A-League fans - with a simple question using Google Search and the Google Assistant.

Some of the platforms to help publishers include insights and partnerships. The feature will help publishers to identify potential subscribers as well.

"In the past, we've done this by working closely alongside the industry in product working groups, resulting in projects like Accelerated Mobile Pages and the Digital News Initiative". Launch partners include The New York Times, The Washington Post, The Telegraph, the Financial Times among several other worldwide publications. "We'll be expanding that model globally".

NewsWise was funded by a $500,000 grant from Google Canada, which partnered with the Canadian Journalism Foundation and CIVIX, a Toronto-based non-profit that aims to engage young Canadians in democracy.

"A lot of the solutions with come from the journalism industry and the tech industry working together", Ramirez said in the YouTube video.

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