Walmart Inc. (NYSE:WMT), Launches Its Meal Kit Production Line

Ann Santiago
March 8, 2018

In order to be back in the competition with Amazon, and Jeff Bezos, Walmart is now upping the ante.

Walmart has revealed plans to roll out its new meal kits to more than 2,000 stores this year.

Amazon rolled out its own branded meal kits previous year, and has introduced them in its Amazon Go store in Seattle.

The company also is looking to ward off competitors on multiple fronts, including, German discounter Aldi and meal-kit purveyor Blue Apron Holdings. In fact, these programs require the subscription, because frequent purchases are required for supplying the necessary items. "We're here to help", said Tyler Lehr, senior vice president and general merchandise manager, Deli Services, Walmart U.S.

Walmart's meal kits serve two people and range in price from $8 to $15. The company will also introduce Dollars 15 meal-kit options in store, a product that was previously available exclusively online. The company said it was also selling rotisserie chicken meals in flavors like Thai curry chicken or chicken fried rice.

According to several experts, the move is a planned one because Walmart has been looking forward to entering the food market for long.

Walmart's meal kits were developed in its Bentonville Culinary and Innovation Center over a two-month period, then tested in stores across several states over the past several weeks.

Although several other retailers have tried the meal kit option, a lot of them haven't succeeded in this business venture. Walmart shares are down 0.4% in premarket trading, but up 26.8% for the past year.

In its introductory statements, Walmart said that it was not a secret that other retailers offered the services though the quality levels were quite thrilling and that is why they had to wait until they found out the right strategies.

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