Airbnb Plus gives users the option to book hotel-quality accommodation

Ann Santiago
February 23, 2018

Mr Chesky says the program is available now with 2000 homes in 13 cities, providing "all the comforts of home, plus more".

Airbnb is a decade old, a far cry from when founders Brian Chesky and Nathan Blecharczyk inflated airbeds and hosted three travelers in their Rausch Street apartment in San Francisco.

Additionally, the company is expanding its Superhost program with new and updated benefits, including more exposure, custom URLs for their listings and exclusive pricing on smart home devices, starting with a partnership with Nest to offer Superhosts discounted products.

Airbnb is also adding two new high-end tiers: Airbnb Plus and "Beyond by Airbnb". Rather than just booking a hotel at a luxury resort you find on TripAdvisor, Airbnb is trying to build the credibility that it can offer unique experiences you won't find in those hotel environments - whether that's a tiny apartment in the middle of Shinjuku, Japan, to a attractive condo in the middle of Ponta Delgada in the Azores. The new brackets are vacation home, unique space, B&B, and Boutique.

The service is launching today to mark Airbnb's 10th anniversary.

Under the new system, every "Plus" home would be checked and verified in-person against a 100-point checklist to make sure it reaches a certain standard of quality and cleanliness.

Rather than just searching for a home on Airbnb and flipping through the photos or reviews, the new tiers may offer customers willing to spend more an opportunity to tap into the same expectations they'd get from a luxury resort - or, at least, a higher-end one aiming to hit the status of something like the Sofitel in Bangkok, Thailand.

This is in addition to the usual Entire Home, Private Room and Shared Space listings that are already on offer. All 7 property types will launch to guests this summer.

While a few hotels and bed-and-breakfasts have already listed their properties on Airbnb, going ahead, they will officially become part of the properties listed on the platform. The news, which went live on Airbnb's website in conjunction with a story in The New York Timesahead of a big reveal event in San Francisco this morning, confirms rumors that Airbnb has been working on a higher-end accommodations offering that would let it more easily compete with hotels. New collections include Airbnb for Family and Airbnb for Work, as well as options for Social stays, weddings, honeymoons, group getaways and dinner parties. Airbnb Plus hosts benefit from top placement, in-home services such as design consultation and expert photography, and premium support. The company will also soon offer a new luxury line of homes and experiences, called Beyond.

There's a $149 application fee for hosts to get their properties on Airbnb Plus.

Vacation Homes will offer stays tailored to beach and ski resorts. Visit to see the full range of benefits. Airbnb didn't provide too many specifics but said it will start with 10,000 guests as a pilot program this spring.

The company is also launching a Superguest membership program later this year, similar to its Superhost program that recognizes favored hosts on the platform.

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