Social media alarm over YouTube revenue rule change

Kelley Robertson
January 21, 2018

Google is to take the initiative in reviewing videos from popular YouTube channels after a series of scandals over unsafe and inappropriate content.

New rules were adopted after the company conducted a thorough analysis and discussed the matter with the authors of the channels.

"On February 20th, 2018, we'll also implement this threshold across existing channels on the platform, to allow for a 30 day grace period".

On top of all that, YouTube's faced a string of controversial happenings lately with the bigger stars making some pretty significant missteps in their video content. In addition, YouTube will also review violations of community guidelines against each channel which applies for the YPP. Echoing the opinions of other small creators, he suggests that another site should "step up" so that YouTubers have other options. But in the blog post, YouTube executives point out that 99 percent of those channels were "making less than $100 per year in the last year".

The changes for YouTube creators suggest Google is bowing to pressure from the general public and advertisers following a string of incidences over the past year when videos were called out for content that is fake or otherwise distasteful, leading some advertisers to cut their YouTube budgets. A new three-tiered system will be put in place to allow brands to provide feedback on the placement of their ads.

The change follows controversy surrounding popular vlogger Logan Paul, who posted footage of his visit to Japan's Aokigahara forest, a well-known suicide black spot at the foot of Mount Fuji, last week. YouTube is confident that the changes will enable the platform to identify creators that offer positive content to the community and reward them, while keeping the ad cash away from "bad actors". YouTube responded by removing Paul from Google Preferred and putting all of his original projects on hold.

Google recently announced there will be "stricter criteria" that YouTube creators need to meet before their videos are qualified for monetization. Furthermore, vloggers like Logan Paul and PewDiePie, though with a significantly less celebrity breed, still lurk around with their harmful politics - and YouTube still continues to amplifying their voices. "We'll be working to schedule conversations with our creators in the months ahead so we can hear your thoughts and ideas and what more we can do to tackle that challenge".

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