Is 2018 Google Assistant's year to shine?

Muriel Hammond
January 12, 2018

For the first time in several years, Google has planted the flag at CES with a large booth of its own, which GBH Insights research chief Daniel Ives attributes to the growing importance of software that can be used to manage other internet-connected devices.

Among the devices featuring Google Assistant are many new smart speakers, including models made by Altec Lansing, JBL and LG. The massive four-day show officially opens Tuesday. This year, Google has stepped up its presence in a big way and is even exhibiting at the show. Google has inked deals for those as well to bring Google Assistant to smart displays to make video calls over Google Duo, showcase photos from their Google Photo stream and even get suggestions for their morning commute.

The key benefit to AI is that it's supposed to be smart enough to learn your preferences and adjust accordingly.

It has Chromecast functionality built in so you can cast to it from other devices.

Amazon also revealed today that Alexa users in the U.S. can now control their microwave ovens with simple voice commands, by stating phrases such as: 'Alexa, defrost three pounds of chicken'. Google's long-term aim seems to be about making it possible for Assistant users to purchase things online, which remains a unique selling point for Amazon's Alexa.


The more substantive matter here is that, once I get over the privacy concern of having Google know everything about my life, I'll want it to also know how the contents of my fridge are doing, and to convey that information to me.

Based on The Smart Audio Report, smart speaker adoption is occurring on pace with the rapid adoption of smartphones a decade ago. It's for device makers and manufacturers to bring Alexa to a gaggle of on-the-go products, including so-called hearables, headphones, smart watches, fitness devices, and the like.

While many consumers are aware of how a smart assistant can help them in the home - voice command in the vehicle is still a new idea. Smart Display's are Google's answer to Amazon's Echo Show, which also includes a tablet-like touchscreen. If you have any feedbacks to share, kindly drop us into the comments section given below this post.

Some of those companies have strengths Amazon can't match. He doesn't believe having a TV with Google Assistant will dissuade consumers who have Amazon Echos with Alexa in their homes. You can control the lights with your voice.

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