Amazon buys home security start-up

Kelley Robertson
December 26, 2017

Only months after rolling out its new Amazon Key delivery service involving automatic locks and security cameras, Amazon has acquired the startup Blink, which specializes in much the same products. Terms of the deal haven't been disclosed. "As one of their distributors, we already know customers love their home security cameras and monitoring systems", Amazon said in an emailed statement. "It's Day 1 for us at Amazon, and we're looking forward to seeing what we can deliver to our customers together", reads the press release from Blink.

Amazon shares are down 0.3%. Now in late December of 2017, Amazon's officially purchased the company. Blink, which integrated with Alexa in October 2016, is another technology Amazon can add to that arsenal. Blink's technology is a natural fit for these ambitions.

Blink's products include the recently announced Blink Video Doorbell, which requires no wires or cables so is easier to install than competitors and retails for $99. It has also reportedly worked on a smart doorbell that would give delivery drivers one-time access to a customer's home, which would theoretically reduce lost and stolen packages. Preliminary reviews are mixed.


After shipping its original camera in January 2016, Blink launched an outdoor camera with night vision capabilities later in the year.

Amazon thrush into connected home devices that began in 2014 with its device "Echo", the smart speaker those banks on voice recognition for answering questions and to perform things like ordering Uber rides. The move could help Amazon compete in the fast-growing home security camera market.

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