'Tiger' Salman beats Shah Rukh and Virat in Forbes India celebrity list

Oscar Cross
December 24, 2017

While the first and second position on the Forbes India Celebrity 100 List is taken by Salman and Shah Rukh, Virat has secured the third position on the much talked about list. Shah Rukh Khan is producing a Netflix show, Saif Ali Khan is starring one and R Madhavan is a part of an Amazon Prime project.

Shah Rukh Khan came a distant second with total earnings of ₹170.5 crore while Virat Kohli rounded off the top three having made ₹100.72 crore. The Bajrangi Bhaijaan actor earned Rs 232.83 crore this year, as he's still a favourite face of several consumer-facing brands.

Just on the day when Tiger Zinda Hai hit the theatres, Salman Khan emerges as the Sultan of Indian celebrities. However, the top three names are in the same order as they were on the 2016 list.

Virat Kohli at the launch of his brand One8.

Virat Kohli is next to the two popular Khans of the Bollywood in the list. However, their cumulative earnings has declined by nearly 20 percent, down to Rs 504.05 crore compared to last year's total of Rs 626.52 crore.

Priyanka Chopra, who made it to the seventh position, is the only woman in the top 10 slot with an earning of ₹68 crore in 2017. Talking about the south actors in the list, there are 13 actors in the list this year compared to last year's 11.

Replacing MS Dhoni this year is another cricketer-- the legendary Sachin Tendulkar at position 5. Sindhu snared some 16 brand endorsements in the period under review, which helped boost her earnings by nearly 1,600 percent over a year ago. Notably, Deepika Padukone - whose film Padmavati has been indefinitely delayed - has dropped out of the top 10 - she was sixth in 2016 - to #11, while Priyanka Chopra moves up a place to #7. Hrithik Roshan and Ranveer Singh stand at position 9 and 10 with income of Rs 63.12 crore abd 62.63 crore, respectively.

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