Yum's Beer Delivery Sinks Domino's and Papa John's Stock

Saul Bowman
December 7, 2017

You can order Bud Light, Budweiser, Shock Top and Arizona-made Kilt Lifter. The company will be offering selections of beer and wine for a flat rate of $10.99 (with wine options debuting in January of 2018). As Pizza Hut's Director of Brand Marketing, Stacy Lynn Bourgeois, told the outlet, "We're excited to offer the convenience of beer and wine delivered to a customer's home".

Pizza Hut has not said where the pilot program will expand after Phoenix.

The move by Pizza Hut is its latest attempt to increase its sales.

On Tuesday, the pizza chain said it was starting delivery in Phoenix with the hopes of expanding throughout the United States from there, said Mia McWilliams of Zeno Group, a public relations and communications firm, in an email. The beer and wine will be delivered in a custom cooler to ensure those six packs are ready to drink. During the summer, the pizza chain announced that it would be hiring 14,000 more drivers around the country by the end of 2017.

Zacks EVP Kevin Matras believes this familiar stock has only just begun its climb to become one of the greatest investments of all time. Bourgeois added that Pizza Hut stores will need a license to distribute alcohol and delivery drivers must be 21 or older to deliver the goods. Lastly, you will need to show ID upon delivery, so rowdy teens can not order a bunch of beer and expect to get it with no trouble. Taco Bell (which operates under the same parent company as Pizza Hut) has plans to open a bunch of "Cantina" locations over the next few years that serve alcohol, with the idea being that plenty of customers are already drunk when they get to Taco Bell, so the restaurant should give them more of what they want.

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