Starbucks opens largest store in the world

Ann Santiago
December 6, 2017

Thus, Starbucks envisages making mainland China a vital market by opening 5,000 cafes there by 2021. "With over 3,000 stores, you might ask yourself, how much growth is there left for Starbucks in China?" asked Schultz.

In major news for Chinese coffee lovers, Starbucks Coffee Company is set to open its new Starbucks Reserve Roastery tomorrow, December 6th, in Shanghai.

Customers at the Shanghai Roastery can visit one of three wood-carved coffee bars offering multiple brewing methods, explore specially-crafted teas at the 3-D printed tea bar, and enjoy freshly baked Italian artisanal food by acclaimed baker Rocco Princi.

Schultz said the company wanted to bring its most premium store location ever to Shanghai because it's one of the world's most dynamic retail destinations as well as a "gateway to customers from across Asia and the world".

The company is riding that wave and expanding aggressively in China, opening a new Starbucks store every 15 hours on average. "Strengthening partner-driven and locally-relevant community engagement" are just some of the buzzwords floating around the new initiative, which will see the introduction of Yunnan Reserve coffee, grown in Pu'er, exclusively at the Shanghai Reserve Roastery. "We have over 600 stores in Shanghai", Schultz said.

The Starbucks Foundation and Starbucks China plan to make charitable donations totaling about $20 million, or 132 million yuan, over the next five years to drive social impact in communities across China. The store has more than 400 employees and can serve up to 550 people at a time, according to the Seattle-based company.

Customers can use Alibaba's site to book coffee tasting experiences and buy special "Reserve" products. The three wooden coffee bars, including one that is 88 ft. long - the longest at any Starbucks - were handcrafted by premiere Chinese artisans and reference the unique roasting curve of individual coffee beans. Last quarter, China posted an 8 percent increase, compared with a 3 percent gain in the US, excluding impacts from Hurricanes Harvey and Irma.

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