YouTube's spin on Snapchat-like Stories is called 'Reels'

Kelley Robertson
December 1, 2017

YouTube is now unveiling a new tool called Community that will be open to creators with more than 10,000 subscribers. Through Reels, YouTube wants creators to increase engagements with their fans.

One of the world's largest video-sharing website, YouTube is all set to do what Snapchat and Instagram have done - add "stories" to its platform, according to a report by TechCrunch.

Unlike versions on other platforms, YouTube's reels won't expire, and creators are allowed to host more than one at a time. Reels are YouTube's spin on the popular "stories" format, but designed specifically for YouTube creators.

The company told the technology news portal that Reels aims to let YouTubers express themselves and engage with fans without having to post a full video. Additionally, Reels can be made up to 30 seconds each, creators can make multiple Reels, and they won't expire.


Creators will also be allowed to link YouTube videos to Reels. YouTube allows the Story to be live for any time period, there's no time limit of 24 hours as like in the case of stories. This means that creators will be able to add media on their videos like text, images, animated GIFs, music, and also "YouTube-y stickers".

The Community tab on YouTube is now available for all channels with over 10,000 subscribers. Talking an example, a YouTuber can create a post video Reels to a folder from an all-day event. Currently, Reels is being tested in a small group of the creators and the company hasn't revealed any date for its final roll out. According to YouTube people wants to share stuff on the YouTube without the hassle of following the traditional ways of making a YouTube video.

YouTube is always touted as being about the community. Fan can also now get notification of new posts. Your most engaged viewers can now see Community posts in the Home feed, whether they're subscribed to your channel or not. Notifications are also optimized so that users will not be spammed with every update.

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