Mixed results for Black Friday footfall

Ann Santiago
November 28, 2017

But sales are up even when you factor in a larger time period.

So while the holiday shopping season is just getting started, it looks like retailers can expect sales to continue rolling in, potentially in record numbers.

Predictions are that overall online holiday sales will reach $107 billion, rising more than 13% from past year.

You didn't have to get off the couch on Black Friday 2017 to get the best deals. Amazon did not provide sales figures for the entire day.

"There has been a significant amount of debate surrounding the shifting importance of brick-and-mortar retail, and the fact that shopper visits remained intact on Black Friday illustrates that physical retail is still highly relevant and, when done right, profitable", Field said.

According to Adobe Analytics, which measures 100 of the largest retailers in the USA, retailers raked in US$7.9 billion on Black Friday and Thanksgiving, with Cyber Monday expected to bring in another US$6.6 billion.


And that's good news for retailers this year.

ShopperTrak senior executive Brian Field released a statement on the debate over the decline in in-store retail shopping. The research firm had previously reported Cyber Monday sales of $3.45 billion a year ago but restated that figure to $5.6 billion following a change in its methodology of calculating sales.

In the meantime, there's plenty of busy holiday shopping days to come.

Retailers must offer a quality mobile experience, as smartphones are now leading all devices in traffic. However, Black Friday's record $5 billion in online sales reflect consumer confidence is at its highest point.

Adobe Analytics said Cyber Monday is expected to drive $6.6 billion in internet sales, which would make it the largest US online shopping day in history.

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