Live action Star Wars TV announced by Disney chief Bob Iger

Oscar Cross
November 11, 2017

As Disney adds more content to its service after 2019, the CEO said, the price could increase.

"I can say that our plan on the Disney side is to price this substantially below where Netflix is".

Disney late Thursday said it intends to price its over-the-top television service "substantially below" the monthly rates Netflix charges.

Speaking of spending though, Disney shockingly doesn't want us to do that much of it.

Details are understandably scarce at this early stage - we just know that it will be an original series drawn from Marvel's vast realm of superheroes.

Iger said the service will use Disney, Pixar, Marvel and Star Wars content but that everything has to adhere to Disney's G-rated standards and filtering features will be available for parents letting their kids use the service.

Disney reported earnings that fell short of expectations, sending the stock down after hours Thursday.

Other new programs heading to the SVOD will include original TV series adaptations of Pixar's Monsters Inc. and Disney Channel's High School Musical franchise. Details are super-light, but a creative universe with possibilities that run the gamut from Spider-Man to The Avengers to Guardians of the Galaxy to Thor... well, you get the idea.

"We continue to believe Disney's IP will drive significant value over the next five years despite the decelerating pace of growth at ESPN and recent investments into direct-to-consumer products", wrote Piper Jaffray analyst Stan Meyers, calling Disney the "best positioned" to leverage its content amid a fragmented media terrain. Rian Johnson, the writer-director of this December's "The Last Jedi", is developing "a brand new Star Wars trilogy" for Disney, the CEO said.

Disney's streaming service is scheduled to arrive in 2019. The Wall Street Journal reporter tweeted the stunning announcement when Disney confessed it was creating a new Marvel series for its streaming service.

Device support is unclear, though Disney has referred to the upcoming service as an "app" on several occasions, suggesting it could be streamed to smartphones, tablets, computers, TVs, and other internet-connected devices capable of running applications.

That may explain Disney's interest in acquiring large parts of 21st Century Fox Inc., including its film studio, some cable channels and stake in consumer TV services such as Sky Plc and Hulu LLC. A subscription costs £4.99 per month, and now, there are no plans to launch DisneyLife outside of Europe.

The service will launch in the US.

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