Starbucks releases holiday cups inspired by coloring books

Saul Bowman
November 2, 2017

As we say farewell to the month, though, the company's bigwigs, who have brewed up zombie and "IT" Frappuccino offerings for the march to Halloween, have found themselves spooked a couple times over the last 31 days, with two entities looking to push the company to adopt more sustainable business procedures.

Since Starbucks launched holiday cups in 1997, its red cups have become a holiday mainstay - and a source of controversy.

The press release reminds us that unexpected acts, large or small, can be so meaningful that even years later, they'll be warmly remembered.

Jordan Kay from Starbucks Creative Studio was the illustrator for this year's holiday cup design. Could #CoffeeAndCrayon be the new #NetflixAndChill?


"This year's cup is intentionally created to encourage our customers to add their own color and illustrations", Leanne Fremar, executive creative director for Starbucks, said in a statement. "Whether it's wrapping presents or decorating a tree, writing cards or enjoying a mug of cocoa". The "Wonder in Every Sip" cup features a dark red body and dancing white stars.

And it's not just the red cups that we love, it's also what goes in them.

The iconic seasonal cups that we've been obsessing over since 1997 officially return on November 1, along with holiday favorites like the Caramel Brulée Latte, Chestnut Praline Latte, and Peppermint Mocha. "Taking a cue from customers who had been using their cups as a canvas, previous year Starbucks red cups featured 13 different designs created by customers", the company statement reads. It picked 13 different designs from six countries that were submitted via Instagram.

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