Amazon announces independent teen accounts (with parental oversight)

Ann Santiago
October 13, 2017

Instead of a teen being able to buy whatever they want over a shared login, their experience is now more structured.

"The teen can also include a personalized note like, 'This is the book I need for class, '" the company said.

For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester.

Amazon (AMZN) now wants teenagers to shop on their own without mom and dad chiming in.

What's more, parents can share Prime Video and Twitch Prime with their teens, allowing them to have their own account on these services. "Parents receive itemized notifications for every order and can cancel and return any item in accordance with Amazon's policies". Two adults and up to four teens and four child profiles may link in a Household.


By the time they're 13 to 17, they're advanced enough internet users that keeping them out of their Amazon accounts in probably the least of parents' concerns-does Amazon have any suggestions for keeping teens from ordering drugs on the dark web? Signing up takes moments for both teens and parents. Upon receiving such a message (via email and/or text messaging), parents can reply with "Y" or "N" to approve or deny the purchase.

On this page, there's now a new option to add a teen, as well as configure the settings associated with their account.

That means Amazon would then be tapping into the pocket money teens may have on hand from their part-time jobs, babysitting money, allowances and the like.

The next step for Amazon would be to make it easier for teens to use this cash, perhaps by configuring a digital allowance parents can dole out to teens' accounts.

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