Google Chrome will start cutting down on autoplay videos

Ann Santiago
September 16, 2017

But Chrome users will have to wait until the release of Chrome 64, expected in January 2018, before the feature lands. As noted in that wonderfully ironic tweet, Google has announced that an upcoming version of its wildly popular Chrome browser will block autoplay videos on webpages. One such feature is autoplay videos - videos that play autonomously, sometimes with sound enabled, regardless of whether you interact with them or not.

On desktop, if the user has frequently played media on the site, according to the Media Engagement Index.

Once the site is muted, it will continue being so in the following browsing sessions too until the users want it otherwise.

"These changes will also unify desktop and mobile web behavior", writes Google software engineer Mounir Lamouri, "making web media development more predictable across platforms and browsers".

As outlined on the Chromium Blog, Chrome 64 will tweak Google's autoplay rules and restrict autoplay videos unless they play without sound or users have expressed an interest in that website's content in the past.

The move by browser makers to limit media that plays without their say will be a welcome change, as auto-playing videos have often been derided as one of the most annoying forms of advertising. Not exclusively does the experience astound and irritate web clients, it can likewise devour power and utilize data- which is an issue for mobile phone users, specifically. "[Google's Chrome browser] will block autoplay videos from January".

"These changes will give users greater control over media playing in their browser, while making it easier for publishers to implement autoplay where it benefits the user", Google added. This means you won't have to search through your other tabs hunting for videos that might be playing in the background. You can check out additional details about Chrome's evolving autoplay policies right here. That component will pick the promotions to square in view of rules from the business gathering, Coalition for Better Ads.

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