Facebook makes new bid for TV viewers with expanded video

Oscar Cross
August 12, 2017

What separates Facebook Watch from Youtube is the fact that Facebook acts more as a discovery platform for people to find things in their News Feed, noted Oren Katzeff, Head of Programming for Tastemade. The new Facebook Watch platform, on the other hand, aims to provide users with original content that's not found elsewhere.

In its announcement, Danker said: "Watch is personalized to help you discover new shows, organized around what your friends and communities are watching". Of course these might be either recorded or live and always aligns to a storyline or theme.

Watchlist feature of the tab will help users to easily follow their favorite shows. Nas Daily publishes a daily show where he makes videos together with his fans from around the world. Tastemade's Kitchen Little is a amusing show about kids who watch a how-to video of a recipe, then instruct professional chefs on how to make it.

Gabby Bernstein, a New York Times bestselling author, uses a combination of recorded and live episodes to connect with her fans and answer questions in real time. Watch will also feature live sports broadcasts, news, and stand up comedy.

Initially, Watch will be available to a limited group of Facebook users in the United States and more widely to US users in the coming weeks, Facebook, said.

Please Wait while comments are loading. In May this year, Facebook reportedly brought on board several content creators like ATTN, Vox Media, BuzzFeed and Group Nine Media (which target mostly millennials) to produce shows for its upcoming video service.

Facebook's mini-network initiative is part of the company's aggressive push into video. It was reported then that the company spent over 100 million Dollars to fund original video content channels from celebrities, digital video creators, and media companies.

James Murdoch, CEO of 21 Century Fox, praised the value of those incumbent online video platforms during the broadcaster's Q2 earnings call Wednesday, calling YouTube TV and Hulu's live TV offering "significantly valuable" in diversifying pricing models and expanding access to TV content for viewers. One source said YouTube was a better home for its existing community, where Facebook's NewsFeed could help them connect with a new audience.

Though to date some key music industry execs have been willing to cut Facebook some slack - despite it being very late to the licensing party - because of the way videos pop up in each user's feed, meaning that [a] it feels much more like a marketing platform and [b] it doesn't really compete head-on with Spotify and Apple Music et al, because it's not so easy to go in and demand and organise specific tracks.

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